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Selling America on Health, Heredity and Happy Babies, 1893-1953

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American legal historian Paul Lombardo will explore how advertising in the age of eugenics reflected and reproduced the political and ideological messages of the movement by promising health and happiness. 


  • Dr. Paul Lombardo

    Paul A. Lombardo, PhD, JD, is a lawyer/historian at the Georgia State University College of Law who is best known for his work on the legal history of the American eugenics movement. His books include: Three Generations, No Imbeciles: Eugenics, the Supreme Court and Buck v. Bell (2008) and A Century of Eugenics in America: From the Indiana Experiment to the Human Genome Era (2011). He was recently featured in episodes of the NPR Hidden Brain and Radiolab podcasts as well as the PBS American Experience series: “The Eugenics Crusade.”